LOTTE HOTELS & RESORTS Boosts Global Expansion With Sabre SynXis Integration

Tuesday, October 15, 2024

Sabre Hospitality, a division of Sabre Corporation, a prominent global provider of travel industry software and technology, has officially become the primary reservation platform for LOTTE HOTELS & RESORTS.

This transition signifies a major achievement for LOTTE HOTELS & RESORTS as they adopt the cutting-edge features of Sabre’s SynXis Central Reservation System (CRS). This strategic shift will simplify their reservation processes and improve distribution capabilities across their entire portfolio. It will also enhance retailing opportunities and support the company’s expansion goals, both in South Korea and internationally.

“We’re laser focused on enhancing the end-to-end experience for our guests, which is why we chose to deepen our alliance with Sabre Hospitality,” said Jaehwan Kim, Chief DX Officer of LOTTE HOTELS & RESORTS. “By adding our properties to the SynXis CRS, we are positioning ourselves to better serve our guests with more efficient and seamless reservation experiences. This enhanced collaboration with Sabre marks an exciting new chapter for us, as we continue to expand our footprint and deliver exceptional luxury experiences across the globe.”

With this strengthened partnership, LOTTE HOTELS & RESORTS will implement several advanced Sabre Hospitality solutions to elevate the guest experience and boost operational efficiency. These solutions include:

• SynXis Retailing to easily sell services and experiences, even without a room booking, driving additional revenue.
• SynXis Booking Engine to optimize their direct booking pathway and boost conversions.
• Corporate Booking Tool to streamline business travel management.
• Voice Agent to enhance direct communication with customers.
• Meta Search to increase online visibility.
• Channel Connect to ensure real-time distribution across various platforms.

As the largest hotel group in Korea, LOTTE HOTELS & RESORTS operates 35 hotels in seven countries. Their growing brand portfolio includes SIGNIEL, a premium landmark brand; LOTTE HOTELS, a classic upscale option; L7 HOTELS by LOTTE, a lifestyle brand; LOTTE City Hotels, catering to business travelers; LOTTE RESORT, designed for family vacations; and VL, a premium senior residence. This diverse range of offerings ensures that LOTTE meets the needs of a wide variety of guests and travelers.

“We’re delighted to amplify our alliance with LOTTE HOTELS & RESORTS. This new agreement is a testament to our advanced technology, strong relationship, and deep market and global expertise,” said Frank Trampert, Senior Vice President, Global Managing Director of Sabre Hospitality. “The migration to our cloud-based SynXis CRS will empower LOTTE HOTELS & RESORTS with advanced technology to optimize operations, reach new markets, and enhance guest experiences.”

• LOTTE HOTELS & RESORTS Boosts Operational Excellence With Sabre SynXis CRS For Ultimate Guest Satisfaction